Professional hair cosmetics

The Indola brand was created in 1929 in Holland. In the glorious history of the development of the brand - the development of the first hair dryer "hood" in Europe and the creation of the first electric perm system.

Since 1960, Indola products have been actively sold throughout Europe, and the entry to the world market begins. In 2004, the Henkel global concern buys out the Indola business, which by the time of joining is successfully sold in 65 countries of the world, and Europe is the key distribution region. As a result of this transaction, the Henkel concern, which already has one brand with professional products for salons - Schwarzkopf Professional, solves 2 strategically important issues at once - it strengthens its position in the European market and gets the opportunity to expand the audience of its customers, working in different price ranges. segments. One of the key differences between the Indola brand and Schwarzkopf Professional is that Indola products are offered for medium and small salons and hairdressers as a quality product at an affordable price.

Designed specifically for professionals, Indola products are at the same time easy to use and allow hairdressers, while maintaining a high quality of services, to offer their customers more competitive prices due to affordable consumables.